You heard it right! A 10 second ad slot for the world cup finals may cost upto Rs. 2.4 million if only the local favorite India reaches the finals predicts ESPN Star sports, the official media partner to telecast the 2011 Cricket World Cup. The readers should note the current market price for the 10 sec ad slot is unknown. ... Read More »
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ESPN buys rights for next season’s English Premier League
ESPN has finally made its stand by taking over the rights to show 46 games of the next season English Premier League. This will be the first time for ESPN to broadcast live premier league football in UK. ESPN took over from Setanta which was unable to pay the bill for the rights. This gives ESPN an opportunity to telecast ... Read More »